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'cookie-less world'
Yahoo elevates John McNerney & Dan Richardson to APAC leadership roles
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Marketing
How Apple’s cookie-less environment will affect digital advertising in India
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Cognitive ROI Inc. launches DataPOEM Plug & Play version
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Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards
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BestMediaInfo announces winners of the first edition of Rising Star Awards 2021
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Wavemaker develops in-depth audit to prepare brands for a cookie-less world
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Advertising
Shortlists announced for BestMediaInfo Rising Star Awards 2021
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Digital world breathes easy as Google defers third-party cookie phase-out
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Digital
Zee5 progresses towards enriching first-party data
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OTT
ITC executes 83% of campaigns using first-party data
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Marketing
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
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Future of advertising: Popular AI tools ad agencies are using to enhance impact
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Digital
In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability
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What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
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Marketing