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Google upgrades performance max with Gemini AI model
In Digital
Prohed secures performance marketing mandate for PokerBaazi
AdLift bags paid marketing duty for Two Brothers Organic Farms
eCommerce businesses employing real-time personalisation see 7x more purchases than those who don't: Clever Tap report
Affle India’s Q3FY24 revenue from operations spikes 32.6% YoY
In Digital
In-depth: Action-packed Q1 to grab maximum share in FY25 adex pie
Marico’s ad spends go up 11.82% YoY to Rs 246 crores in Q3FY24
Tata Tiscon leverages digital innovation to extend reach of 'Samajhdar Bane, Behatar Chune' campaign
Google brings Gemini-powered chat to Search Ads for improving conversational experience
CleverTap predicts Martech trends for 2024
In-depth: Why Indian advertisers aren’t daunted by Google's third-party cookie phaseout
Pravis unveils YouTube marketing services to drive organic growth
Integral Ad Science unveils Quality Attention measurement product
CleverTap unveils Signed Call for contextual customer engagement
ISB Executive Education and Emeritus partner to unveil new programmes in Digital Marketing
Beauty products witness surge of 51.5% YoY in sales this Diwali: Report
Affle files 15 patents in India covering advanced AI areas
Affle’s Q2 FY24 revenue rises 21% (YoY) to Rs 431.3 crore; PAT grows 13.8% (YoY)
In Digital
Is it time to pitch JioCinema vs YouTube?
In Digital
Best practices in leveraging new-age technology for successful brand campaigns
Can performance marketing despite scoring highest on ROI, lead to brand building?
Consumer durables shifting gears from 'massy' to ‘premiumisation’ this festive season
Unmasking ad frauds lurking from the shadows in performance marketing
In Digital
VDO.AI festive season report reveals 164% increased engagement with contextual advertising
Taboola unveils advancements to Maximize Conversions technology
In Digital