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Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
Goafest 2023: Data is a double-edged sword, say marketing professionals
IRDAI proposes to tighten norms for insurers’ media campaigns
Anurag Thakur needs to know what's wrong with BARC ratings; here’s a list
News18 to present ‘L’Aspiration Summit’
CleverTap unveils purpose-built database TesseractDB
In Digital comes up with two new films as part of ‘Fitness is not an option’ campaign
&TV to present ‘Ghar Ek Mandir - Kripa Agrasen Maharaja Ki’
Likely takeaways from The Great Shift 2020, GroupM’s global ad forecasts coming next week
Flipkart introduces ‘Brand Pulse’, an insights tool for brands
In Digital
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Modi appeals to businesses to protect jobs as media firms take drastic cost-cutting measures
Union government to finalise digital media rules in 3 months
In Digital
Star Sports’ regional campaign for ISL showcases the hunger for North East United FC to win their maiden title
‘India’s Got Colour’ celebrates diversity of skin colour
SilverPush launches Mirrors, an AI-driven context detection technology
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Watch and Lifestyle brand Fossil appoints Carat as media AoR
Bourbon’s new campaign celebrates ‘real friendships’
DAN restructures Media Group; Kartik Iyer to lead as President
IPG Mediabrands lists three defining tech trends of consumer behaviour for 2017
In Digital
Ad Stand: The Pepsi miss and more
Ad Stand: When brands get indulgent
Ad Review: Who cares? vs Who cares!
We consciously took our time to launch a smart watch: Titan’s Sirish Chandrashekar