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Consumer sentiment for jobs, personal finances, saving improves in January 2023: Refinitiv-Ipsos India PCSI
Consumer sentiment dips for personal finances and investments in September due to inflation: Refinitiv-Ipsos September India PCSI
Consumer sentiment shows minor decline in August 2022: Refinitiv-Ipsos monthly India PCSI
FMCG, electronics & fintech to lead adex this festive season
Flipkart’s new TVC featuring Alia Bhatt announces the launch of ‘End Of Season Sale’
id8 media solutions expands its operations in New York
82% of people have seen more ads on TV and digital over other mediums: Axis My India’s Consumer Sentiment Index (CSI)
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Brands worried as second Covid wave hits consumer sentiment in rural areas
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Consumer Confidence bounces back to pre-pandemic levels, shows Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
Consumers set to actively indulge in smart shopping and value spending this festive season, says Intermiles
Over 60% Indians are raring to travel domestically within the next 6 months, reveals the InterMiles Consumer Sentiment Index
How IPL is helping PhonePe create awareness around digital payments
In Digital
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava
In Print
Consumer sentiment on ‘vocal for local’ showing steady growth, says Nielsen report
Fighting slowdown: How Payback India is working with brands to make consumers shop
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Festive season brings cheer for media cos as adex grows 12%
E-commerce platforms likely to spend 12% more on marketing this festive season
In Digital
FMCG players expect a good harvest this festive season
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands