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TCS tops India’s most valuable brand list: Kantar BrandZ
85% consumers do not favour brands advertising on news platforms spreading misinformation: IAS
In Digital
Meesho onboards Deepika Padukone, Ranveer Singh, Ram Charan, Trisha for latest campaign
Brand message/content alignment changes consumer perception: DoubleVerify report
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Advertising stalwarts on why Effie Awards make a real difference
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
89% TV subscribers prefer bouquets: Survey
Axis My India August CSI Survey reveals 92% Indians would prefer buying local brands over imported
Online ads influence 55% of health insurance buyers: WATPapers
In Digital
25% of Indians watched IPL this year, 65% on TV and 29% on digital: Axis My India CSI Survey
Consumers spent 59% more time on digital as compared to TV: Axis My India June CSI survey
Dream11 & Tata Neu are the most noticed brands during this IPL season: Axis My India May CSI Survey
Jaquar builds awareness for its lighting product range with ‘Yahan kya chal raha hai’ campaign
41% trusts television as a medium, 60% seeks new information on the internet: Axis My India March CSI Survey
Media consumption has increased for 22% of families; 46% notice ads on digital, while 29% shop online: Axis My India’s CSI survey
In Digital
26% surf internet while simultaneously watching TV; 41% agree ads influences purchase decision: Axis My India February CSI Survey
OTT penetration at 27% in India, Hotstar the preferred choice for majority of viewers: Axis My India, CSI Survey