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Search Results for 'consumer perception'

: TCS tops India’s most valuable brand list: Kantar BrandZ
In Marketing

: 85% consumers do not favour brands advertising on news platforms spreading misinformation: IAS
In Digital

: Meesho onboards Deepika Padukone, Ranveer Singh, Ram Charan, Trisha for latest campaign
In Ad Craft

: Brand message/content alignment changes consumer perception: DoubleVerify report
In Advertising

: Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
In Marketing

: 57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
In Marketing

: Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
In Marketing

: Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
In Marketing

: Advertising stalwarts on why Effie Awards make a real difference
In Advertising

: Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
In Marketing

: 58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
In Marketing

: 69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
In Marketing

: 30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
In Marketing

: A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
In Marketing

: 89% TV subscribers prefer bouquets: Survey
In Television

: Axis My India August CSI Survey reveals 92% Indians would prefer buying local brands over imported
In Marketing

: Online ads influence 55% of health insurance buyers: WATPapers
In Digital

: 25% of Indians watched IPL this year, 65% on TV and 29% on digital: Axis My India CSI Survey
In Marketing

: Consumers spent 59% more time on digital as compared to TV: Axis My India June CSI survey
In Marketing

: Dream11 & Tata Neu are the most noticed brands during this IPL season: Axis My India May CSI Survey
In Marketing

: Jaquar builds awareness for its lighting product range with ‘Yahan kya chal raha hai’ campaign
In Advertising

: 41% trusts television as a medium, 60% seeks new information on the internet: Axis My India March CSI Survey
In Marketing

: Media consumption has increased for 22% of families; 46% notice ads on digital, while 29% shop online: Axis My India’s CSI survey
In Digital

: 26% surf internet while simultaneously watching TV; 41% agree ads influences purchase decision: Axis My India February CSI Survey
In Marketing

: OTT penetration at 27% in India, Hotstar the preferred choice for majority of viewers: Axis My India, CSI Survey
In OTT

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