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Consumer sentiment for jobs, personal finances, saving improves in January 2023: Refinitiv-Ipsos India PCSI
XR technologies will revolutionise businesses and enhance consumer experience in India, says Dentsu India report
In Digital
D2C brands: 2022 year it was and 2023 future it holds
Tata Consumer Products’ ASMR campaign announces the launch of ‘Tata Coffee Grand Premium’
Mullen Lintas becomes creative partner for Okaya Batteries
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
In Digital
Wipro Consumer Care forays into packaged food and spice segment with acquisition of ‘Nirapara’
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
In Digital
Henkel Consumer Brands unveil growth plans to expand presence across hair market in India
Warner Bros Discovery kicks off celebrations ahead of Studio’s centennial anniversary
BIS issues standards for online consumer reviews
In Digital
How has the consumer changed in a post-Covid world?
Metaverse acts as catalyst providing creative freedom to brands in creating meaningful experiences
In Digital
Consumer complaints doubled in 2022 from 2021; 90% get resolved, says CCPA chief Nidhi Khare
Bharat24 signs 100 advertisers within 100 days of launch
Coca-Cola India collaborates with Adani Digital Labs for an omnichannel SaaS Platform
Lux Industries launches new TVC ‘Garam bhi, patla bhi’ for Lux Parker thermal wear
Indian customers displayed increased interest towards fashion, home goods, online games during Black Friday sale: Admitad
Ghodawat Consumer acquires beverages start-up Coolberg
Apollo Tyres says ‘Have a Wonderful Day’ to passenger vehicle consumers in its latest campaign
Bisleri denies takeover by Tata Consumer Products
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Government to help edtech industry on guidelines to curb misleading ads
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event