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Search Results for 'consumer goods'
Can performance marketing despite scoring highest on ROI, lead to brand building?
Aim to push Hajmola and Odomos in our power brand list: Dabur CEO Mohit Malhotra
The great Indian advertising battle – Will 2024 election outcast IPL next year?
Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends
Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players
In OTT
Hindware Home Innovation hires Salil Kapoor as new CEO
Goodknight business has implied value of Rs 30,000 crore: GCPL chairperson Nisaba Godrej
India has only 4.5% of the world’s AI professionals; AI talent crunch will get more acute: IIMA-BCG study
In Digital
Print ad revenues to go up by 15% to Rs 30,000 crore in FY24
In Print
Manasi Narasimhan moves on from Mastercard after nearly six years of association
Why do brands hide during disasters?
How brands should approach innovation whilst getting comfortable with failure
Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever’s Conny Braams
Publicis Commerce India appoints Anshul Garg as Managing Partner
Mondelez International appoints Samir Jain as President- India Business
Luminous Power’s former CMO Ruchika Gupta starts marketing advisory service with K&A Golf
Food safety body finds 32 new cases of misleading ads, claims by business operators
N Chandrasekaran becomes Business Today's ‘Business Icon of the Year’; Nandan Nilekani honoured with Lifetime Achievement award
P Rajendran joins Shapoorji Pallonji Real Estate as Chief Sales and Marketing Officer (CSMO)
Research and Ranking appoints Alok Arya as CMO
Reliance Retail appoints Amul’s former MD RS Sodhi in advisory role
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
HUL, P&G leaders in direct distribution at village level in India: Xpand report
Havas Play global launch: Havas Sports and Entertainment, Havas Content, Cake India merge in India
India moves up to third rank in the top countries for creativity: WARC Media 100 Ranking