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Wavemaker India releases white paper ‘Demystify Customer Data Platform’
Wavemaker India releases white paper ‘Demystify Customer Data Platform’
In Advertising
Havas Worldwide India strengthens strategy team with new appointments
Havas Worldwide India strengthens strategy team with new appointments
In Advertising
ISA charter to keep a check on media ecosystem with agencies and publishers
ISA charter to keep a check on media ecosystem with agencies and publishers
In Marketing
44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey
44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey
In Marketing
Wavemaker names Mondelez International’s Sindhuja Rai as APAC CEO
Wavemaker names Mondelez International’s Sindhuja Rai as APAC CEO
In Advertising
In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?
In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?
In In-depth
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
In Marketing
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
In Marketing
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
In Marketing
FanCode and Google Cloud collaborate to enhance Live sports viewing experience
FanCode and Google Cloud collaborate to enhance Live sports viewing experience
In Digital
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
In Advertising
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In Marketing
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
In Marketing
How brands can market efficiently in a data privacy-conscious world
How brands can market efficiently in a data privacy-conscious world
In Marketing
Will Predictive Analytics disrupt marketing in 2023?
Will Predictive Analytics disrupt marketing in 2023?
In Guest Times
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
In Advertising
5G is going to be a turning point for the advertising industry
5G is going to be a turning point for the advertising industry
In Advertising
Play Store policies: CCI slaps Rs 936.44 crore penalty on Google for abusing dominant position
Play Store policies: CCI slaps Rs 936.44 crore penalty on Google for abusing dominant position
In Digital
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
In Marketing
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
In Marketing
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In In-depth
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
In Marketing
How marketers can navigate advertising in a privacy-first world
How marketers can navigate advertising in a privacy-first world
In Digital