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Wavemaker India releases white paper ‘Demystify Customer Data Platform’
Havas Worldwide India strengthens strategy team with new appointments
ISA charter to keep a check on media ecosystem with agencies and publishers
44% view TV news channels as most trusted source for latest updates, followed by social media: Axis My India July CSI Survey
Wavemaker names Mondelez International’s Sindhuja Rai as APAC CEO
In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
FanCode and Google Cloud collaborate to enhance Live sports viewing experience
In Digital
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
How brands can market efficiently in a data privacy-conscious world
Will Predictive Analytics disrupt marketing in 2023?
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
5G is going to be a turning point for the advertising industry
Play Store policies: CCI slaps Rs 936.44 crore penalty on Google for abusing dominant position
In Digital
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
In-depth: Creatively dry – Why does OOH lack the oomph factor?
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
How marketers can navigate advertising in a privacy-first world
In Digital