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Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
CNBC-TV18’s Storyboard18 and Twitter India continue their partnership with the third edition of “The Conversation” series
How do brands leverage data and consumer behaviour to generate more revenue
In Digital
Due to regulations, we can't raise prices even after double-digit inflation: Hina Nagarajan of Diageo India
Wolfzhowl announces elevation of Prerna Dubey & Renuka Asnani as Partners
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
Zee5 announces launch of fortnightly knowledge series ‘Zee5 Intelligence Monitor’
IVM Podcasts’ new series The Last Brand Standing traces journey of some epic business and brand battles in India
In Digital
Zirca Digital Solutions appoints Tarun Abhichandani as Head of Products and Solutions
In Digital
Creativeland Asia launches Crossbow Insights
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
Dentsu Data Sciences unveils millennial and Gen Z study on the next normal under research wing DMC Insights
Rediffusion launches specialised consumer research and analysis wing Rediffusion Consumer Lab (Red Lab)
Aegon Life hires Akhil Almeida as Head of Marketing
DDB Mudra Group’s ‘Point of New’ e-book reveals shifts in consumer behaviour brought by pandemic
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
ICICI Prudential Life Insurance unveils a campaign for its term insurance plan ‘ICICI Pru iProtect Smart’
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital
Marketers will need to find growth in the post-pandemic recession
Four new consumer behaviour segments evolving in five different ones to emerge after the crisis: EY
In Digital
Curry Nation gives Indian touch to presentation on post-Covid consumer behaviour
How brands need to be penny wise after Covid crisis blows over
Nike + Bisleri = Equilibrium of Extremes