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Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Wavemaker India appoints Vishal Jacob as Chief Transformation Officer
BBH India promotes Priya Gurnani and Arvind Menon to Executive Creative Director role
How do brands leverage data and consumer behaviour to generate more revenue
In Digital
42% listeners have no issues with hearing ads in the middle of podcasts that are free: Triton Digital report
In Digital
SanKash appoints Rijuta Richi as Head of Marketing and Customer experience
Financial literacy discussions increased 185% on Twitter in 2021: Twitter Trends India report
In Digital
Brands and customers love online shopping, but offline stores haven't lost their edge
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Due to regulations, we can't raise prices even after double-digit inflation: Hina Nagarajan of Diageo India
Successful brands will be an organic part of metaverse communities: Essence report
In Digital
Usage of UPI and e-wallets witness significant growth; Gpay, Amazon Pay among most preferred apps: WATPapers
Broadcast sector warrants Ashwini Vaishnaw’s immediate attention
D2C brands expect 2X growth during festive period
MiQ partners with Lifesight to help brands bolster their customer data strategy
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
Online ads influence 55% of health insurance buyers: WATPapers
In Digital
MRSI elects new managing committee with Manish Makhijani as President
Wolfzhowl announces elevation of Prerna Dubey & Renuka Asnani as Partners
Beauty brand Plum awards its integrated media duties to Essence
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
In Digital
Over 90% of consumers prefer brands which are reducing food waste: Capgemini Research Institute report
Tough times make the best one shine: BharatPe CMO Parth Joshi