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Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
Art-E bags creative and digital mandate for Hathi Mustard Oil
Modi government plans massive push to its public outreach programme in media dark areas
TRAI extends last date to receive comments on "Assignment of Spectrum for Space-based Communication Services"
Tata Starbucks’ #ItStartsWithYourName campaign puts a renewed lens on relationships
Hilton Goa Resort elevates Abishek Chandran to Cluster Director of Marketing and Communications
Government cautions media houses against electronic cigarette promotion at their events
TRAI extends comments deadline for consultation paper on spectrum assignment for space-based communication services
In Digital
TBWA\India's Geet Rathi joins Area 23 as Creative Director and VP
Kohler India partners with Tilt Brand Solutions for brand and communication development
Art-E wins the digital mandate for TruSoul
In Digital
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
Bajaj Electricals appoints Devika Sachdev as Head of Advertising and Brand Management
Mustufa Arsiwalla appointed as Chief Marketing Officer of Britannia Bel Foods
AI platform ‘EquBot’ chooses Digitas India for its digital and media mandate
Infobip’s research reveals growing prevalence of conversational experiences for customer communications
We don't do innovation and communication which has no meaning to the consumer: Pragya Bijalwan of Crompton
How to achieve effective brand communication through WhatsApp business messaging
Sebamed’s #UmeedNahiSach campaign showcases its beauty and personal care range
Aditi Kaushik joins Legends League Cricket as Director, Marketing
Tonic Worldwide bags jewellery brand Waman Hari Pethe’s digital mandate
In Digital
Lowe Lintas bags the creative duties of Skipper Pipes
Garage Worldwide appoints Sanjay Deshmukh as CEO
In Digital
Gozoop Group wins DP World International League T20’s integrated marketing mandate
Mullen Lintas becomes creative partner for Okaya Batteries