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Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
Darshana Shah becomes Head, Marketing and Customer Experience at Aditya Birla Capital
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Five new-age marketing tactics fuelling marketers’ festive season gameplan
Sudhir Chaudhary asks for ideas for his new show on Aaj Tak; garners a massive response
93% Indians prefer brands to be funny: Oracle Happiness Report
ESPNcricinfo enters into multiple brand associations to power through IPL 2022
In Digital
AI-enabled advertising to form 90% of total ad revenue and reach $1.3 trillion by 2032: GroupM study
In Digital
Nearly 80% of companies will implement conversational customer engagement to improve customer experience: IDC research
Meta joins hand with FICCI to enable 5 lakh women-led SMBs across India
In Digital
CX firm Locobuzz expands services to Instagram’s Direct Messages listening
In Digital
BraKetLab announces commercial launch of PiLearn, an EdTech app for JEE, NEET, CBSE, ICSE
In Digital
Vi integrates its VIC ChatBot with Google’s Business Messages on smartphones
In Digital
ITC Ltd. organises virtual summit on ‘Digital Enablement for Kirana Outlets’ to upskill retailers
Use both Dr. Fixit's LW+ and Dr. Fixit URP for effective water-proofing of homes, says latest campaign
mTalkz awards digital marketing mandate to #Arm Worldwide
In Digital
HDFC Life launches voice assistant on Alexa for its policy holders
In Digital
Britannia launches WhatsApp-based ‘Store Locator’ for consumers
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
In new spot, Nicotex positions itself as a consistent partner during the journey to quit smoking
Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin
ICICI Lombard highlights its tech solutions with a human touch in new spot
The WARC Awards 2019: McCann India wins three awards in Effective Innovation category
Guest Times: Are digital marketers still afraid to incorporate AI into their strategies?
Metropolis and iCubesWire launch AI-enabled digital campaign
In Digital