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YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
Asianet to premiere new season of musical game show 'Start Music’ August 13
Asics aims to increase its brand awareness multifold through its association with Shraddha Kapoor
Bollywood Hungama launches ‘OTT India Fest and Awards 2023’
PlayerzPot launches #TalentKiValue campaign featuring brand ambassador Rashmika Mandanna
Sony YAY! to bring ‘The Giant Wheel Festival’ to Mumbai
Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD
Business Today felicitates women achievers at 19th edition of Most Powerful Women event
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
In-depth: Are cola ads losing their fizz?
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Lifestyle’s festive campaign by Wunderman Thompson Bengaluru inspires people to groove in style
Myntra takes a dig at celeb culture in its latest campaign featuring Ranbir Kapoor and Kiara Advani
E-commerce platforms roll out big-ticket campaigns to cash in on the festive spirit
Sideways launches multi-starrer campaign for Meesho’s Mega Blockbuster Sale
Celebrities turning investors for new-age brands: The pros, the cons, and is the trend long-lasting?
Myntra kickstarts its mega festive campaign featuring Virat Kohli and Anushka Sharma
Flipkart’s new TVC featuring Alia Bhatt announces the launch of ‘End Of Season Sale’
Users watch content on lock screen nine out of ten times before unlocking their phones: Glance report
In Digital
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Haresh Parekh joins Wow Skin Science as General Manager - Marketing
Tarun Nigam joins Offbeet Media Group as Executive Director
Myntra's latest brand films feature Hrithik Roshan and Kiara Advani
Britannia Good Day’s surprise is all about the new Choco Chip Cookies
Chingari announces World Music Day Concert to raise money for Covid relief fund
In Digital