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With AI-generated imagery, we’ve seen significant levels of stickiness on social media: Sampurna Rakshit
In Digital
Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?
With big spends, brands expect mega returns from IPL 2023
Biryani brand Dindigul Thalappakatti narrates the story of its culinary legacy passed down from generation in 3 new brand films
Maverick India bags RenewBuy’s digital and creative solutions mandate
Red FM partners with Nippon Paint for Diwali campaign “Red Superhit Mela”
In Radio
A million cheers: How PV Sindhu’s bronze medal in Tokyo Olympics delivered a victory for Visa
Talentedge awards digital mandate to #ARM Worldwide
In Digital
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
In Digital
Bajaj Allianz General Insurance unveils brand identity ‘Caringly Yours’ on Valentine’s Day
Things to keep in mind while approaching content generators for branding exercises
Kurkure Family Express chugs out of Delhi
Publicis bags SpiceJet’s creative duties
Contract bags creative duties of Kelvinator
Go Cheese assigns digital mandate to FoxyMoron
In Digital
Trinetra Focus wins SIL digital mandate
In Digital
Madhouse India launches Mobile Advertising Network
In Digital
MindShift Interactive scores on social media for Homeshop 18, Samsung Galaxy S III
In Digital
Yahoo! Big Idea Chair Awards India is back
In Digital
MOVIES NOW topples established players within one quarter