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Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
In Marketing
Bisleri partners with Sun Pictures for Rajnikanth's movie 'Jailer'
Bisleri partners with Sun Pictures for Rajnikanth's movie 'Jailer'
In Marketing
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
In Marketing
Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia
Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia
In Marketing
Kingfisher's launches its online merchandise Store, KF.Life
Kingfisher's launches its online merchandise Store, KF.Life
In Marketing
Mamaearth names Havas Worldwide India as its Agency on Record
Mamaearth names Havas Worldwide India as its Agency on Record
In Advertising
FCB/SIX India eyes 35% growth this year: CBO Ankit Banga
FCB/SIX India eyes 35% growth this year: CBO Ankit Banga
In Advertising
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
In Advertising
Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: Data is a double-edged sword, say marketing professionals
In Goafest 2023
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy’s Rohit Kapoor
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy’s Rohit Kapoor
In Goafest 2023
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In Television
Has the era of brand taglines come to end?
Has the era of brand taglines come to end?
In Advertising
CEAT’s new SUV tyre campaign features Rohit Sharma, Shreyas Iyer and Shubman Gill
CEAT’s new SUV tyre campaign features Rohit Sharma, Shreyas Iyer and Shubman Gill
In Ad Craft
Pulse’s ‘Courtroom’ TVC highlights the craving for the candy
Pulse’s ‘Courtroom’ TVC highlights the craving for the candy
In Ad Craft
Good Glamm Group unveils the ‘Good Community’ in alliance with WhatsApp
Good Glamm Group unveils the ‘Good Community’ in alliance with WhatsApp
In Marketing
Mars Wrigley brings a solution to ‘Berry Hungry’ situations through Snickers Berry Whip
Mars Wrigley brings a solution to ‘Berry Hungry’ situations through Snickers Berry Whip
In Ad Craft
Zee Biskope gives fans an opportunity to meet Bhojiwood teen stars through ‘Biskope Milayi Jodi’
Zee Biskope gives fans an opportunity to meet Bhojiwood teen stars through ‘Biskope Milayi Jodi’
In Television
Bisleri launches limited edition bottles of ‘Waltair Veerayya’ and ‘Veera Simha Reddy’ to boost regional brand affinity
Bisleri launches limited edition bottles of ‘Waltair Veerayya’ and ‘Veera Simha Reddy’ to boost regional brand affinity
In Marketing
Reliance Digital encourages everyone to make friends with technology through its new campaign by L&K Saatchi & Saatchi
Reliance Digital encourages everyone to make friends with technology through its new campaign by L&K Saatchi & Saatchi
In Ad Craft
Marching Ants and Trigger Happy devise the campaign for Zee5’s TVF Pitchers Season 2
Marching Ants and Trigger Happy devise the campaign for Zee5’s TVF Pitchers Season 2
In Ad Craft
Mayur Hola joins Culinary Brands as its new Chief Marketing Officer
Mayur Hola joins Culinary Brands as its new Chief Marketing Officer
In Marketing
Bisleri partners with IPL team Gujarat Titans as the official hydration partner
Bisleri partners with IPL team Gujarat Titans as the official hydration partner
In Marketing
Aspiring to work on marquee brands is a trap: Navin Talreja and Kawal Shoor of The Womb
Aspiring to work on marquee brands is a trap: Navin Talreja and Kawal Shoor of The Womb
In Advertising
Top creative minds see industry getting more mature for digital-led solutions in 2023
Top creative minds see industry getting more mature for digital-led solutions in 2023
In Advertising
Why should brands focus on short-term and long-term goals simultaneously?
Why should brands focus on short-term and long-term goals simultaneously?
In Marketing