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Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
Bisleri partners with Sun Pictures for Rajnikanth's movie 'Jailer'
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia
Kingfisher's launches its online merchandise Store, KF.Life
Mamaearth names Havas Worldwide India as its Agency on Record
FCB/SIX India eyes 35% growth this year: CBO Ankit Banga
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: CEOs and creatives have too much distance between them, says Swiggy’s Rohit Kapoor
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Has the era of brand taglines come to end?
CEAT’s new SUV tyre campaign features Rohit Sharma, Shreyas Iyer and Shubman Gill
Pulse’s ‘Courtroom’ TVC highlights the craving for the candy
Good Glamm Group unveils the ‘Good Community’ in alliance with WhatsApp
Mars Wrigley brings a solution to ‘Berry Hungry’ situations through Snickers Berry Whip
Zee Biskope gives fans an opportunity to meet Bhojiwood teen stars through ‘Biskope Milayi Jodi’
Bisleri launches limited edition bottles of ‘Waltair Veerayya’ and ‘Veera Simha Reddy’ to boost regional brand affinity
Reliance Digital encourages everyone to make friends with technology through its new campaign by L&K Saatchi & Saatchi
Marching Ants and Trigger Happy devise the campaign for Zee5’s TVF Pitchers Season 2
Mayur Hola joins Culinary Brands as its new Chief Marketing Officer
Bisleri partners with IPL team Gujarat Titans as the official hydration partner
Aspiring to work on marquee brands is a trap: Navin Talreja and Kawal Shoor of The Womb
Top creative minds see industry getting more mature for digital-led solutions in 2023
Why should brands focus on short-term and long-term goals simultaneously?