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Indian agencies secure 12 shortlists in Creative Data, Creative B2B and Brand Experience
Mahindra launches ‘XUV400Verse’- the metaverse platform for its e-SUV, XUV400
In Digital
‘Filming’ a brand experience, Eggfirst style
mSix&Partners bags integrated media mandate for VKC Nuts
Cannes Lions 2022: India secures 20 shortlists on Day-2
Art-E Mediatech bags Digital Technology Partner mandate for Pidilite Industries
In Digital
SoCheers elevates core team members to scale up its leadership team
In Digital
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
In Digital
WPP’s AKQA and Grey join hands to form new network model ‘AKQA Group’
Onsitego names BBH as its new strategic and creative partner
When brands stop being experiences
Dentsu India Slingshot wins digital mandate for Livspace
In Digital
Spikes Asia 2019 receives 3945 entries across all categories
Cannes Lions 2019: 12 shortlists for India in Film, Mobile, Creative Effectiveness, Brand Experience & Activation, Creative eCommerce
Cannes Lions 2019: India sends 1053 entries versus 979 last year
Brandstand: When logos start to talk
Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue
WPP combines VML and Y&R to create new brand experience agency VMLY&R
Cannes Lions 2018: India secures 18 shortlists on day two
Guest Times: Strengthening a brand with sonic identity
Happy Finish gears up with augmented/virtual reality for seamless brand experience
In Digital
Ray + Keshavan | Brand Union creates Tata Singapore Airlines’ ‘Vistara’ brand
Cheil Worldwide appoints Leigh Dennis as Global VP - Brand Experience
It’s an era of brand experience, not of product branding: D Shivakumar
Salman Khan is back as brand ambassador of Thums Up