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YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
From Bollywood to brands: A deep dive into Saif Ali Khan's endorsement voyage as he turns 53
From stumps to brands: A look at MS Dhoni's brand endorsement journey as he turns 42
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
Value of Indian sports celebrities' endorsement increased by 20% in 2022: GroupM
Sidharth Malhotra’s brand endorsements see a major surge
A look at Hrithik Roshan’s advertising journey on his 49th birthday
As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
The Bhaijaan of Bollywood turns 57: A look at Salman Khan's brand endorsement journey
Amitabh Bachchan gets interim order protecting his personality rights
‘Baadshah of Bollywood’ Shah Rukh Khan turns 57, here’s a sneak-peak into his ad journey
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Startups – The new celebrity junction!
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Brand Kohli might face an impact post-renunciation of captaincy
Pan-masala brands may have to leave the idea of using celebrities, say experts
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Need real women with real struggles as role models in ads, say brands
All-women success at Olympics to change brand narrative and line up fatter endorsement deals
Cricket versus other sports: The Advertising Club sets the debate rolling
Celebrity commerce platform Gonuts launches Gonuts for business
Pocket Aces unveils a new branding ‘Clout’ for its talent management division
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