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Are ad agencies ready to embrace an hourly-based billing model?
Why does 5 Star opt for a 'counterculture' advertising approach to set itself apart?
IAA's 'Voice of Change' summit's second edition galvanizes industry to 'break the bias, together’
Why representation matters in the advertising and media industry
MMA Global India reveals shortlisted nominees for Smarties India 2023 Awards
Brands are queuing up for Barbie – a short-term fad?
Yes Bank unveils refreshed brand identity through ‘Life Ko Banao Rich’ campaign
What’s the solution to real money gaming sector’s advertising woes?
In-depth: Are brands shying from creating campaigns around religious festivities?
Dentsu Creative launches Panasonic Life Solutions’ ‘India’s Truly Smart Washing Machines’ campaign
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
ConceptBIU launches ‘Social Media Analytics Services’
L&K Saatchi & Saatchi appoints Amitabh Sreedharan as VP
Goafest returns on-ground; to be held on April 7-9
We are investing heavily in our regional side of the business: Manoj Jagyasi of Zee Media
We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
Zee5 announces launch of fortnightly knowledge series ‘Zee5 Intelligence Monitor’
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Brands, marketers and the pandemic
Celebrity commerce platform Gonuts launches Gonuts for business
More brands join chorus against toxic content on news channels, seek immediate course correction
Tata Sky pays tribute to its longstanding customers on its 14th anniversary
IdeateLabs elevates Porus Jose to the CCO role
In Digital
The Silent Betrayal — How Advertising let down the faithful. Chapter 7
BBDO India appoints Jazryk Gill as Vice-President for Delhi office