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Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
HDFC Ergo partners with mFilterIt to boost its operational efficiency for online ads
In Digital
Radio channels demanding advertisers to return to pre-Covid ad rates
In Radio
Haptik to leverage Generative AI
In Digital
Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing
In Digital
How can eCommerce brands protect themselves this Black Friday?
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Jarvis Invest’s ‘AI in investing’ campaign aims to highlight the benefits of AI in stock advisory service
Elon Musk fires Twitter CEO Parag Agrawal after takeover
In Digital
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
In Digital
Axis Bank reinforces commitment to its customers through ‘Dil Se Open – Aapke Liye’ campaign
Parag Agrawal refutes whistleblower’s claims about Twitter hiding negligent cybersecurity practises, failure to estimate bots
In Digital
Elon Musk mocks Twitter over reports of the microblogging platform going to court
In Digital
In-depth: How is the digital world tackling the menace of bots and fake accounts
Elon Musk puts deal to buy Twitter temporarily on hold
In Digital
Will Twitter be an advertiser friendly platform under Elon Musk?
Commercial users will have to pay for Twitter, says Elon Musk
In Digital
Twitter to become a privately held company after Elon Musk buys it for Rs 3,30,000 crore
In Digital
MakeMyTrip launches limited edition NFTs
GroupM launches its influencer and content marketing solution ‘INCA’ in Pakistan
In Digital
Twitter introduces label to allow “good bots” to self-identify
In Digital
Why it’s important to focus on real subscribers on YouTube
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Cartoon Network brings new episodes of its first local superhero CGI series ‘Ekans – Ek Se Badhkar Snake’
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital