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boAt withdraws sponsorship of Canada-based Punjabi singer Shubh’s upcoming tour of India
boAt appoints Vedansh K as Head of Brand Marketing
Monk Entertainment executes campaign for launch of the boAt Lunar Call Plus smart watch
boAt showcases its search for the perfect boAthead in campaign featuring new brand ambassador Jemimah Rodrigues
boAt launches ‘Break Through Music’ campaign
Redseer releases top 25 digital disruptors rankings for 2022
AirAsia India premieres Season 2 of TVF Pitchers on its in-flight experience hub ‘AirFlix’
Netflix and boAt collaborate to launch streaming edition range
IAMAI announces results of its first D2C awards
boAt and Digitas India host FloAtverse to tap into GenZ’s fandom for K-Pop in India
boAt announces expansion of leadership team
boAt’s #MoreInEveryday campaign celebrates the Gen-Z smart way of life
boAt salutes the spirit of their new ‘boAthead’ Prathamesh Sinha through a unique scholarship
boAt partners with 4 IPL teams; to hit the stands this T20 season with #MoveOfChampions campaign
boAt partners with Digitas India to unveil a Women’s Day film that only women can watch
boAt onboards Rashmika Mandanna as brand ambassador to promote wearables category & TRebel collection
boAt partners with ‘Brown Munde’ fame AP Dhillon for #LiveTheSound campaign
Amazon miniTV to premiere its first multi-starrer anthology, ‘Kaali Peeli Tales’
Vivek Gambhir joins boAt as CEO
boAt signs Diljit Dosanjh as new brand ambassador
IAMAI sets up a founders’ community of direct-to-consumer Indian brands
In Digital
Priety Zinta, Vir Das on American sitcom Fresh Off the Boat on Star World
boAt signs cricketer Shreyas Iyer as brand ambassador
Pre-school content from BBC Studios to be a part of Voot Kids’ fun and learning experience
In Digital
Consumer audio brand boAt is Percept Live's official audio partner