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: boAt withdraws sponsorship of Canada-based Punjabi singer Shubh’s upcoming tour of India
In Marketing

: boAt appoints Vedansh K as Head of Brand Marketing
In Marketing

: Monk Entertainment executes campaign for launch of the boAt Lunar Call Plus smart watch
In Ad Craft

: boAt showcases its search for the perfect boAthead in campaign featuring new brand ambassador Jemimah Rodrigues
In Ad Craft

: boAt launches ‘Break Through Music’ campaign
In Marketing

: Redseer releases top 25 digital disruptors rankings for 2022
In Marketing

: AirAsia India premieres Season 2 of TVF Pitchers on its in-flight experience hub ‘AirFlix’
In OTT

: Netflix and boAt collaborate to launch streaming edition range
In Marketing

: IAMAI announces results of its first D2C awards
In Marketing

: boAt and Digitas India host FloAtverse to tap into GenZ’s fandom for K-Pop in India
In Marketing

: boAt announces expansion of leadership team
In Marketing

: boAt’s #MoreInEveryday campaign celebrates the Gen-Z smart way of life
In Ad Craft

: boAt salutes the spirit of their new ‘boAthead’ Prathamesh Sinha through a unique scholarship
In Marketing

: boAt partners with 4 IPL teams; to hit the stands this T20 season with #MoveOfChampions campaign
In Marketing

: boAt partners with Digitas India to unveil a Women’s Day film that only women can watch
In Advertising

: boAt onboards Rashmika Mandanna as brand ambassador to promote wearables category & TRebel collection
In Marketing

: boAt partners with ‘Brown Munde’ fame AP Dhillon for #LiveTheSound campaign
In Marketing

: Amazon miniTV to premiere its first multi-starrer anthology, ‘Kaali Peeli Tales’
In OTT

: Vivek Gambhir joins boAt as CEO
In Marketing

: boAt signs Diljit Dosanjh as new brand ambassador
In Marketing

: IAMAI sets up a founders’ community of direct-to-consumer Indian brands
In Digital

: Priety Zinta, Vir Das on American sitcom Fresh Off the Boat on Star World
In Television

: boAt signs cricketer Shreyas Iyer as brand ambassador
In Marketing

: Pre-school content from BBC Studios to be a part of Voot Kids’ fun and learning experience
In Digital

: Consumer audio brand boAt is Percept Live's official audio partner
In Industry Briefs

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