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In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
Hungama Artist Aloud all set to launch its new IP - ‘Fresh Find’
In Digital
One Asia Creative Awards adds Typography as a discipline, announces dedicated jury for 2022
Amazon encourages independent music artists with the launch of Alexa Originals
In Digital
Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’
In Radio
Jason Derulo helps emerging music artists to ‘Take The Stage’ with Tuborg Open
Instagram partners with over 200 Indian artists for new music property ‘1 Minute Music’
In Digital
Triller India’s Glam Guru ‘drives reach of 60 million’; winner signs brand collab deal with Renee Cosmetics
Zee Telugu to launch family reality show ‘Zee Super Family’
Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households
In Digital
Twitter to launch global female-led NFT community ‘Women in NFTs’
In Digital
WPP’s Hogarth launches The Metaverse Foundry
In Digital
Hungama Artist Aloud launches app in association with Big FM India & Vimal
In Digital
Reebok launches “Life is Not a Spectator Sport” campaign
Absolut collaborates with diverse Indian artists for ‘Absolut Creative Commune’ campaign
Collective Artists Network signs management contract with Revenant Esports
Bombay Shaving Company Women signs Alaya F as brand ambassador, launches brand film
Online music fiesta ‘Dugga Dugga Festival’ returns on Red FM
In Digital
Mirchi rebrands spoken word and storytelling platform Mirchi Scribbled to Mirchi Mehfil
In Radio
Network18 celebrates India’s resilient spirit with ‘Jeetenge Hum’ virtual musicathon
UFO Moviez partners with Collective Artists Network to offer branded content and influencer marketing solutions
Grand Virtual Art for Freedom Gallery’s ‘Art for Freedom’ initiative witness nationwide participation of artists
Red FM’s ‘Raagistaan- Desert Diaries’ is a celebration of Rajasthani folk music and culture
In Radio
Raja Kumari, Yung Raja to bring alive hip-hop showcase on Breezer Vivid Stage at Bacardí NH7 Weekender
In Digital