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: In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In In-depth

: What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
In Advertising

: Hungama Artist Aloud all set to launch its new IP - ‘Fresh Find’
In Digital

: One Asia Creative Awards adds Typography as a discipline, announces dedicated jury for 2022
In Advertising

: Amazon encourages independent music artists with the launch of Alexa Originals
In Digital

: Big FM, Hungama Artist Aloud launch ‘The Blue Mic - English Edition’
In Radio

: Jason Derulo helps emerging music artists to ‘Take The Stage’ with Tuborg Open
In Marketing

: Instagram partners with over 200 Indian artists for new music property ‘1 Minute Music’
In Digital

: Triller India’s Glam Guru ‘drives reach of 60 million’; winner signs brand collab deal with Renee Cosmetics
In Marketing

: Zee Telugu to launch family reality show ‘Zee Super Family’
In Television

: Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households
In Digital

: Twitter to launch global female-led NFT community ‘Women in NFTs’
In Digital

: WPP’s Hogarth launches The Metaverse Foundry
In Digital

: Hungama Artist Aloud launches app in association with Big FM India & Vimal
In Digital

: Reebok launches “Life is Not a Spectator Sport” campaign
In Ad Craft

: Absolut collaborates with diverse Indian artists for ‘Absolut Creative Commune’ campaign
In Ad Craft

: Collective Artists Network signs management contract with Revenant Esports
In Marketing

: Bombay Shaving Company Women signs Alaya F as brand ambassador, launches brand film
In Ad Craft

: Online music fiesta ‘Dugga Dugga Festival’ returns on Red FM
In Digital

: Mirchi rebrands spoken word and storytelling platform Mirchi Scribbled to Mirchi Mehfil
In Radio

: Network18 celebrates India’s resilient spirit with ‘Jeetenge Hum’ virtual musicathon
In Television

: UFO Moviez partners with Collective Artists Network to offer branded content and influencer marketing solutions
In Television

: Grand Virtual Art for Freedom Gallery’s ‘Art for Freedom’ initiative witness nationwide participation of artists
In Marketing

: Red FM’s ‘Raagistaan- Desert Diaries’ is a celebration of Rajasthani folk music and culture
In Radio

: Raja Kumari, Yung Raja to bring alive hip-hop showcase on Breezer Vivid Stage at Bacardí NH7 Weekender
In Digital

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