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Goafest 2023
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Search Results for 'advertising spends'
DB Corp records 25.4% YoY increase in ad revenue in FY2023
DB Corp records 25.4% YoY increase in ad revenue in FY2023
In Print
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
In Television
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In In-depth
ROAS vs engagement: What role can magazines play in brand building?
ROAS vs engagement: What role can magazines play in brand building?
In Print
What will it take to grow cinema advertising’s pie in Indian adex?
What will it take to grow cinema advertising’s pie in Indian adex?
In Advertising
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
In Advertising
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
In Advertising
GCPL’s ad spends rise 20.62% on YoY basis to reach Rs 275.78 crore in Q3 of FY23
GCPL’s ad spends rise 20.62% on YoY basis to reach Rs 275.78 crore in Q3 of FY23
In Marketing
Global advertising spends forecasts reduced by $90 billion as digital slowdown bites: WARC
Global advertising spends forecasts reduced by $90 billion as digital slowdown bites: WARC
In Advertising
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
Will experiential marketing eat into digital spending as economy opens up?
Will experiential marketing eat into digital spending as economy opens up?
In Marketing
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
How can eCommerce brands protect themselves this Black Friday?
How can eCommerce brands protect themselves this Black Friday?
In Guest Times
India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
In Advertising
Truecaller launches new ad tools for advertisers to engage with its active user base
Truecaller launches new ad tools for advertisers to engage with its active user base
In Marketing
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
In Advertising
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
In Marketing
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital
Titan Company declares 4.6 times YoY increase in ad spends to Rs 171 crore in Q1FY23
Titan Company declares 4.6 times YoY increase in ad spends to Rs 171 crore in Q1FY23
In Marketing
Big ticket sports events, new product launches to drive festive season adex
Big ticket sports events, new product launches to drive festive season adex
In Advertising
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
In Advertising
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
In Marketing
News business helps TV18 report its highest-ever full-year operating profit at Rs 1,039 crore
News business helps TV18 report its highest-ever full-year operating profit at Rs 1,039 crore
In Television
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Indian advertising expected to grow at 12% CAGR to become Rs 1 trillion industry by 2024: EY FICCI M&E Report 2022
Indian advertising expected to grow at 12% CAGR to become Rs 1 trillion industry by 2024: EY FICCI M&E Report 2022
In Advertising