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FMCG category continues to be the growth driver of Indian adex in 2024
Indian adex in 2024 will be more stable: GroupM’s Ashwin Padmanabhan
M&E leaders applaud interim budget 2024 but hopeful for more
Havells India YoY adex up 38%; 108% rise QoQ in Q3 FY24
Here's how 2024 LS polls are likely to boost news channels’ revenues
Disproportionate share in digital adex might change in the next 18-24 months: GroupM’s Ashwin Padmanabhan
In Digital
Coca-Cola India's FY23 advertising expenditure surges by 52% to Rs 1,122.11 crore
What's driving brands' growing preference for cricketers over Bollywood celebrities?
Radio players expect to rake in 35-40% of annual revenue during festive season 2023
In Radio
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
Ad spends during festive, sporting season to increase by 15% this year
Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV
Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
Centre cuts ad spends by more than 75% on print and television medium
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Digital transformation will be behind 9% growth in global adspend in 2022: Zenith Forecasts
Advertising expenditure likely to be undeterred even if there's an Omicron-led third wave, feel experts
Premium print inventories to be sold at 3x of the operating rate to political parties
In Print