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Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
YouTube announces new updates for CTV advertisers; gives major push to AI
In Digital
MX Player powers up its audience stack with Vserv AudiencePro
In Digital
Meta launches test version of AI Sandbox for selected advertisers
In Digital
Advertisers eyeing kids channels as summer holidays approach
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Top advertisers seek incremental viewership as news channels plan ad rate hike
CNN-News18 announces hike in ad rates
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
IPL 2023: 42% drop in the number of advertisers on TV
IPL 2023: 51% drop in the number of advertisers on TV
Have brand taglines evolved to become hashtags?
IPL 2023: 45% drop in the number of advertisers on TV
Socxo releases whitepaper on Word-of-Mouth Marketing
Criteo report highlights 10 trends that will alter Commerce Media landscape
In two to three years, advertisers will completely switch to digital for IPL: Anil Jayaraj
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
JioCinema onboards record number of advertisers including 23 sponsors for IPL 2023
Google begins testing Blue Checkmark on selected Search Ads by verified businesses
In Digital
Mi Ads appoints Xapads Media as its core agency partner for India
Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust
In Digital
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital
IPL 2023: Advertisers intimidated as Star, JioCinema fight rages on
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
News broadcasters accuse BARC India of hiding behind excuses, refusing to release unrolled data