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: What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT

: Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print

: Hina Mittal joins Oplifi as Business Head – Affiliate
In Marketing

: Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
In Television

: Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
In Guest Times

: The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
In Advertising

: TikTok’s Karl Cluck & KFC Malaysia’s May Ling Chan named as Heads of Jury for APAC Effie Awards 2022
In Advertising

: MGID signs content recommendation deal with Times Internet
In Digital

: Drop in IPL viewership: Will it impact the value of media rights?
In Television

: 71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
In Marketing

: Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
In Digital

: Brands expect better ROI from IPL this season
In Advertising

: Shemaroo launches new Hindi GEC ‘Shemaroo Umang’
In Television

: Mirchi launches its operations in Dallas, Texas
In Radio

: In-depth: What is fuelling the growth of Connected TV in India?
In In-depth

: We expect viewership to be substantially high this time from previous seasons: Viacom18’s Anshul Ailawadi on Roadies
In Television

: Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
In Advertising

: 95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital

: One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
In In-depth

: GroupM launches Finecast in India to bring addressable TV ads to Indian advertisers
In Advertising

: Yahoo elevates John McNerney & Dan Richardson to APAC leadership roles
In Marketing

: Sony Sports Network gears up for WWE’s biggest live event ‘WrestleMania 38’
In Television

: In-depth: What categories of brands will shine this IPL season?
In In-depth

: Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital

: MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
In Advertising

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