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What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Hina Mittal joins Oplifi as Business Head – Affiliate
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
TikTok’s Karl Cluck & KFC Malaysia’s May Ling Chan named as Heads of Jury for APAC Effie Awards 2022
MGID signs content recommendation deal with Times Internet
In Digital
Drop in IPL viewership: Will it impact the value of media rights?
71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
In Digital
Brands expect better ROI from IPL this season
Shemaroo launches new Hindi GEC ‘Shemaroo Umang’
Mirchi launches its operations in Dallas, Texas
In Radio
In-depth: What is fuelling the growth of Connected TV in India?
We expect viewership to be substantially high this time from previous seasons: Viacom18’s Anshul Ailawadi on Roadies
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital
One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
GroupM launches Finecast in India to bring addressable TV ads to Indian advertisers
Yahoo elevates John McNerney & Dan Richardson to APAC leadership roles
Sony Sports Network gears up for WWE’s biggest live event ‘WrestleMania 38’
In-depth: What categories of brands will shine this IPL season?
Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households