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Key ingredients of well-crafted advertiser-media agency agreements
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In-depth: What’s in store for brands in Women’s Premier League
The Trade Desk launches Galileo - a new approach for activating advertiser data
Advertiser must have freedom to make ads with generic comparison, says Delhi HC
Vi led the advertiser leader board, Tata at the 2nd spot for IPL 2022: Wavemaker report
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital
PVR introduces 270-degree on-screen experiential in-cinema advertising
Disney records its strongest upfront with $9 billion in advertiser commitments
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
In Digital
Advertisers question relevance of audience coming through landing pages
Will Twitter be an advertiser friendly platform under Elon Musk?
Geetu Ahuja Sharma joins Tyroo as Head of Global Business Operations Team
Zee Network ad inventory going at 100%, dependency on regional channels has grown manifold
Ad volumes of H2 2020 grew 34% over H1 2020
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Last six months have made our spends unified into digital spends, MVS Murthy of Tata Asset Management
In Digital
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
Star India Chairman Uday Shankar publically slams TV measurement currency, says things will change
Opera Ads adds new ad units to help advertisers increase engagement with target audiences
In Digital
Nike becomes Advertiser of the Year at Spikes Asia 2019
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
In Digital
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema