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The ability to attribute outcomes is what fuels further investment in digital channels: GroupM’s Maps
In-depth: Is removing ads enough for Meta to make users pay for subscriptions?
Ikea India launches ‘Ads That Skip You’ series to highlight time-saving organising solutions
YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
In Digital
Can Twitter beat Instagram and YouTube to become a creator-first platform?
In Digital
Angel Broking and iProspect India launch BFSI segment’s first-ever YouTube Search Ad
In Digital
Government's new print media policy may boost digital adex, shrink print revenues
Cannes Lions Live: How creative bravery powered by data can accelerate brand growth
Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’
YouTube unveils top Indian ads watched in 2019
In Digital
Twitter to ban political ads, Facebook to continue
In Digital
Nick, Sonic and Nick Jr gear up for an entertaining festive season
Blink Digital only Indian agency to shine at 2019 Webby Awards
In Digital
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Here are the top Indian ads watched on YouTube in 2018
In Digital
Google introduces a host of new ad solutions for India
YouTube releases list of top ads consumed by Indians in Q3’17
In Digital
Google reveals India’s most watched ads on YouTube
In Digital
Google reveals most popular ads on YouTube India
In Digital
Askmebazaar takes the fight to online market ‘fakes’
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Airtel Money shows the power of a mobile wallet – ‘direct mobile se’
YouTube unveils most popular ads of 2013
In Digital