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Instagram unveils two new ad formats- Reminder and Search Result ads
In Digital
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
MGID integrates generative AI into its existing advertising solutions offering
Mitgo launches privacy-first native advertising platform ‘Takeads’
In Digital
Twitter’s paid verification service ‘Twitter Blue’ rolls out in India
In Digital
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
Tata Motors’ human-centric ads aim to redefine storytelling in the commercial vehicle space
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Contextual advertising company Seedtag enters Indian market
ASCI tightens Disclaimer Guidelines for advertisements
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
Advertiser must have freedom to make ads with generic comparison, says Delhi HC
Multipl’s ‘EMI Wala Tag’ campaign aims to raise awareness for saving to spend
Vicco’s latest ad campaign presents its new offering ‘Turmeric Aloe vera’ skin cream
Twitter Blue subscription resumes; to cost $11 per month on iOS
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
Google, US radio station iHeartMedia fined over misleading ads
In Radio
Twitter launches new performance advertising solutions offering better ROI
In Digital
ShareChat partners with Httpool
In Digital
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Government to help edtech industry on guidelines to curb misleading ads