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FMCG players pin hope on gradual sectoral recovery for positive results in FY24
With FMCG, auto and telecom players driving momentum, Indian adex to improve in H2 2023: Karan Taurani
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
Maruti Suzuki to up ad spends by 10-12% in 2022, says Shashank Srivastava
Traditional media to get lion’s share in ad spends for digital-first Truecaller
GroupM keeps India’s adex growth prediction above 20% in its global mid-year media forecast
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM’s TYNY report
India's auto industry to spend 15% more on advertising in FY22, says Maruti Suzuki's Shashank Srivastava
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Fuelled by festive spent, adex recovery accelerates to 80% of pre-Covid levels
Madison forecasts 5.1% growth for traditional media in 2020, overall adex to grow by 10.4%
In-depth: Can sluggish economic growth dampen festive season ad spend?
Sluggish economy and subpar monsoon may affect India's adex growth in second half
At 16.4%, Madison predicts Indian adex growth higher than GroupM in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
GroupM forecasts 14% ad growth in India in 2019