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In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
In Digital
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
In-depth: What is fuelling the growth of Connected TV in India?
How INS joining DNPA in fight against Google impacts news publishers
In Digital
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
India adex forecast: Industry splits over digital ad spends in 2022
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
Digital to overtake TV to become largest medium for ad spends in 2022: GroupM's TYNY report
Start-ups and SMEs to drive digital growth in 2022, predicts GroupM's TYNY report
Adex grew by 37% surpassing 26% growth predictions for 2021: Madison Advertising report 2022
In-depth: Why Indian adex remains repressed compared to other global markets
Top news channels ate into smaller players’ pie; ratings to bring normalcy back
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Maruti Suzuki to up ad spends by 10-12% in 2022, says Shashank Srivastava
Appreciate IT Minister's statement, hopeful of publishers getting a fair share in revenue from tech firms soon, says DNPA
In Digital
Traditional media to get lion’s share in ad spends for digital-first Truecaller
How Network18 cracked the digital code
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
Diwali adex provides much-needed relief to India's embattling media industry; ad spends surpass 2019 levels