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Emami ad spends up 7.23% in FY23
Marico’s ad spends up by 5.78% YoY to Rs 842 crores in FY23
Dabur’s ad spends decline 16.7% YoY to Rs 640.27 crores in FY23
HUL Q4 FY23 ad spends up by 1.2% QoQ; FY23 adex up by 3.4% (YoY)
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
Dabur’s ad spends dips 24.2% YoY to Rs 179.6 crore in Q3 FY23
GCPL’s ad spends rise 20.62% on YoY basis to reach Rs 275.78 crore in Q3 of FY23
Hindustan Unilever’s ad spends register a marginal increase of 1.34% YoY in Q3 FY23
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Centre cuts ad spends by more than 75% on print and television medium
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Emami's ad spends increases 34.33% YoY to Rs 141.48 crore in Q2 FY23
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
Dabur's ad spends decline 24.91% YoY to Rs 151.8 crore in Q2 FY23
HUL’s Q2 ad spends down 14.11% YoY to Rs 1,053 crore in FY23
We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India
Titan Company declares 4.6 times YoY increase in ad spends to Rs 171 crore in Q1FY23
D2C brands expect 2X growth during festive period
HUL’s Q1 FY23 ad spends up 29.64% YoY
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Cautiously optimistic about the second half due to World Cup and upcoming festive season: Rohit Ohri