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Creative agencies rake in 20-30% additional revenue during IPL 2023
Viacom18 ropes in 35 advertisers for inaugural edition of WPL
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
How advertising on gaming platforms can become mainline
Colors and TRESemmé’s association hits a hat-trick in season 16 of reality show Bigg Boss
Colors Bigg Boss partners with Ching’s Schezwan Chutney as Special Partner
Colors Bigg Boss brings treats for contestants with Priyagold Hunk Chocolates as Taste Partner
Licious sets up a ‘greed zone’ for Bigg Boss contestants on Colors
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
Star Plus announces special collaboration with Maruti Suzuki for this festive season
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
Cord-cutting rattles broadcast industry
In-depth: What is fuelling the growth of Connected TV in India?
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Cadbury Perk’s ‘#PerkDisclaimers’ campaign is a quirky take on the cancel culture
BOC asks private FM players to submit third-party audits for the broadcast of ad spots
In Radio
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
User experience and ad viewability: Defining the key aspects of ad quality
Lotus Herbals is official beauty partner for Bigg Boss-14
With just a day to wait, Colors Bigg Boss 14 gets multiple sponsors across categories
What kind of ROI do brands get from IPL
What slowdown? Star hikes IPL spot ad rates by 30%
Star India shatters viewership records this cricket world cup but did it meet revenue targets?