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Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Marketers are increasingly relying on Commerce media: Criteo
'In-Real-Life' ad investment worldwide will reach $ 44.4 billion in 2022: WARC
Start-ups and SMEs to drive digital growth in 2022, predicts GroupM's TYNY report
Political parties increase spending on Facebook ahead of Assembly elections
In Digital
Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
Marico Q3FY22 ad spend up 14% YoY
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
What is Advertising and Marketing sector expecting from Budget 2022?
HUL’s Q3 FY22 ad spend down by 14% YoY
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
After a bright Diwali, print hopes for a spectacular wedding and new year season
In Print
Go, make that safe ad instead
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
Advertisers worried as NTO 2.0 may affect reach of select TV channels
In-depth: Will aggressive advertising spends help crypto brands?
Sonu Sood debuts as news anchor on Good News Today; to host ‘Desh Ki Baat Sunata Hoon’ at 9 pm
Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
Good News Today to go on air on September 5
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital