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Amazon’s ad business alone is worth more than global print ad market: Warc report
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Dabur's ad-spend declines 16.55% (YoY), witnesses 4.57% increase on QoQ basis in Q1FY23
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Marico Q3FY22 ad spend up 14% YoY
HUL’s Q3 FY22 ad spend down by 14% YoY
Advertisers worried as NTO 2.0 may affect reach of select TV channels
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Oracle collaborates with The Global Disinformation Index to help safeguard ad spend
INS to urge government to increase print media ad spends
In Print
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
Dentsu sees green shoots of ad spend recovery; predicts promising growth into 2022 in Asia Pacific
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Donear Industries to increase its ad spend by 30% in 2021
Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
In Digital
As Bihar election fully hinges on media, ad spend expected to go up by 15%
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
IPL may help Star India take away Rs 1,500-1,700 crore from festive ad spend
Marico ad spend down 37% YoY in Q1FY21
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences