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KEI Wires and Cables strengthens ambitions of young India in its new ad
KEI Wires and Cables strengthens ambitions of young India in its new ad
In Ad Craft
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In OTT
Novotel Mumbai Juhu Beach appoints Amartya Chakraborty as Director of Sales and Marketing
Novotel Mumbai Juhu Beach appoints Amartya Chakraborty as Director of Sales and Marketing
In Marketing
APAR Anushakti wires’ second TVC showcases Sonu Sood and a glimpse of the world in 2070
APAR Anushakti wires’ second TVC showcases Sonu Sood and a glimpse of the world in 2070
In Ad Craft
PVR’s ad revenue grows 38.5% QoQ to Rs 792 crore in Q3 FY23
PVR’s ad revenue grows 38.5% QoQ to Rs 792 crore in Q3 FY23
In Marketing
Asahi India Glass launches second ad film for AIS Windows campaign
Asahi India Glass launches second ad film for AIS Windows campaign
In Ad Craft
JioMart #OnPublicDemand campaign promotes its first sale of 2023
JioMart #OnPublicDemand campaign promotes its first sale of 2023
In Ad Craft
Hindustan Unilever’s ad spends register a marginal increase of 1.34% YoY in Q3 FY23
Hindustan Unilever’s ad spends register a marginal increase of 1.34% YoY in Q3 FY23
In Marketing
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
In Advertising
WARC Awards for Asian Strategy 2022: India bags 1 Grand Prix, 1 Gold, 3 Silver and 2 Bronze
WARC Awards for Asian Strategy 2022: India bags 1 Grand Prix, 1 Gold, 3 Silver and 2 Bronze
In Advertising
What’s luring Indian digital agencies to set up shops abroad?
What’s luring Indian digital agencies to set up shops abroad?
In Digital
Ranbir Kapoor plays a double role in Asian Paints Apex Ultima Protek’s new ad
Ranbir Kapoor plays a double role in Asian Paints Apex Ultima Protek’s new ad
In Ad Craft
How advertising on gaming platforms can become mainline
How advertising on gaming platforms can become mainline
In Advertising
Ryan Reynolds seems amazed by ChatGPT’s abilities in new Mint Mobile ad
Ryan Reynolds seems amazed by ChatGPT’s abilities in new Mint Mobile ad
In Advertising
Brooke Bond Red Label Tea reiterates kindness is just a cup away
Brooke Bond Red Label Tea reiterates kindness is just a cup away
In Ad Craft
Ashok Leyland introduces its ‘Koi Manzil Door Nahin’ tagline through a new campaign
Ashok Leyland introduces its ‘Koi Manzil Door Nahin’ tagline through a new campaign
In Ad Craft
Expect Zee, Sun and TV Today ad revenue to grow by 8.5%, 9% and 12.4% QoQ, respectively: Elara Capital
Expect Zee, Sun and TV Today ad revenue to grow by 8.5%, 9% and 12.4% QoQ, respectively: Elara Capital
In Television
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
In Advertising
Indian media and entertainment revenue to grow 12-14% in 2024 to reach Rs 1.6 lakh crore: Crisil Ratings
Indian media and entertainment revenue to grow 12-14% in 2024 to reach Rs 1.6 lakh crore: Crisil Ratings
In Marketing
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
In Rising Star
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
In Ad Craft
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
In Print
Zomato and Cred use the ad within an ad concept effectively in their respective campaigns
Zomato and Cred use the ad within an ad concept effectively in their respective campaigns
In Ad Craft
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital