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Search Results for 'ad expenditure'
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
In Advertising
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In In-depth
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
In Commentary
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
In Advertising
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
In Advertising
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
In Advertising
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
In Digital
Zenith forecasts global adspend to shrink 7.5% in 2020
Zenith forecasts global adspend to shrink 7.5% in 2020
In Advertising
ABP Network to hike ad rates, put spotlight on regional channels
ABP Network to hike ad rates, put spotlight on regional channels
In Television
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
In Marketing
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In In-depth
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In In-depth
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
In Marketing
Digital advertising to double in three years, says DAN digital report 2020
Digital advertising to double in three years, says DAN digital report 2020
In Digital
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%, says Zenith
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%, says Zenith
In Advertising
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Nielsen India launches Custom Mix Modeling in India
Nielsen India launches Custom Mix Modeling in India
In Advertising
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
In Advertising
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
In Marketing
Zenith India aims to grow faster than the market
Zenith India aims to grow faster than the market
In Advertising
Internet will account for 15.4% of total adspend in India by 2020: Zenith
Internet will account for 15.4% of total adspend in India by 2020: Zenith
In Digital
Sports tides over demonetisation blues: ESP Properties Study
Sports tides over demonetisation blues: ESP Properties Study
In Television
Deloitte TMT Predictions: TV ad expenditure to grow at 11.2%
Deloitte TMT Predictions: TV ad expenditure to grow at 11.2%
In Television
GroupM predicts Indian AdEx growth at 13.8% in 2016 and 12.5% in 2017
GroupM predicts Indian AdEx growth at 13.8% in 2016 and 12.5% in 2017
In Advertising
Zenith AdEx Forecast: Indian adspend to reach Rs 54,344 cr in 2017, up 11.2%
Zenith AdEx Forecast: Indian adspend to reach Rs 54,344 cr in 2017, up 11.2%
In Advertising