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Cannes Lions 2023: Here’s how the agencies in India are gearing up for maximal recognition
Rohit Sharma jumps the ship; abandons Star for JioCinema
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
Rehashing iconic ads? Keep this in mind
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Fintech company Niyo targets millennials, GenZ with ad campaigns
Mobile advertising technology company Ogury partners with Httpool in India
How coronavirus will change the face of festive ad campaigns this year
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
After 25 years in the market, why Alpenliebe is still the most loved confectionery brand in the country
What advertisers can gain from the surging mobile gaming user base in India
How falling ad budgets are impacting the agency-brand relationship
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
Jewellery brands have high hopes from festive season, to spend big on digital
BARC India launches ‘Self-Service Portal’
Digital has emerged as the nucleus of creative strategy, key for user engagement, says Anish Varghese of Isobar
In Digital
EarlySalary signs up Dentsu Webchutney as their creative agency
Mathrubhumi launches integrated ad campaigns for Onam
WARC Global ad trends report: TV takes almost two-thirds of successful big-budget ad campaigns
In-depth: Will ad campaigns in men’s innerwear category come of age?
Retrospect 2016: Amazon had the highest number of TV ads
The IPL story: From ‘Manoranjan ka Baap’ to ‘India ka Tyohaar’
FabFurnish ropes in Lowe Lintas for its upcoming campaign