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Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
How is the advertisers’ media mix going to play out this festive season
Maruti to spend more on upcoming cricket tournaments than IPL
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
With big spends, brands expect mega returns from IPL 2023
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
How can eCommerce brands protect themselves this Black Friday?
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
Myntra bets big on south market, expects bigger demand this festive season
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
In Digital
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Renewed interest for Made in India products has thrown up better opportunities: Harsha V. Agarwal of Emami
Eye on GenZ, Fastrack to spend more than 50% of ad budget on digital in remaining part of FY20
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital
AAAI to celebrate 2020 as Platinum Jubilee Year
Digital in mind, Uber’s adspend to remain the same in 2020, says Manisha Lath
In Digital
Hero Electronix enters consumer tech category, will spend 20-25% of annual ad budget in festive season
CenturyPly banks on TV and digital to increase consumer base