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Snapchat reaches over 200 million monthly active users in India, says Snap Inc
In Digital
Netflix records approximately 5 million monthly active users for its ad tier
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
Get Ahead of the Curve: new trends in social media marketing
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
Xiaomi MiAds appoints AVOW as its core agency in India
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
Can esports become a lucrative revenue source for OTT platforms?
Schbang wins social media mandate for ShareChat and Moj
In Digital
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
Meta’s revenue dips 4% YoY to $32.17 billion in Q4 FY22
In Digital
Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement
In Digital
Taboola signs deal with Time Out to become its new global recommendations provider
In Digital
Flipkart collaborates with Pratilipi to provide ebooks in 12 Indian languages
Taboola and Yahoo announce partnership for the next 30 years
In Digital
CleverTap launches cost-effective, flexible, CleverTap for Start-ups
In Digital
13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG
OLX sees surge in automobile, smartphones and consumer durable advertisers on the platform: Amit Kumar, CEO, OLX Group
Digitas India designs Duolingo’s hyper-localised campaign for Bengali speaking markets
Cricketer Cheteshwar Pujara joins FantasyDangal as brand ambassador
DB Corp records net profit of Rs 488 million in Q2 FY23; ad revenue grows by 26%
In Print
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital