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JKCement WallMaxX launches new campaign to position itself as a leading brand in the market
Kamal Haasan’s ‘Vikram: Hitlist’ to premiere on Disney+ Hotstar on July 8
In OTT
Disney Star celebrates Pride month with #MixItUp campaign
Lighter brand Zippo launches first campaign post re-entry in Indian market
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
54% of Indians turn to social media when looking for factual information: Oxford University Press report
In Digital
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
RummyCircle’s new ads featuring Hrithik Roshan build on its ‘Raho Ek Kadam Aage’ campaign
Karan Johar & Srinidhi Shetty feature in KFC’s new videos for its ‘Popcorn Nachos’
Anish Mehta steps down as CEO of Cosmos-Maya, the Indian animation studio
In Digital
Actor Kiku Sharda explains the benefits of using CashKaro in the platform’s new ads
Goodknight’s ‘Neendon ko nazar na lage’ TVC focuses on uninterrupted & peaceful sleep for infants
AU Bank’s digital-only campaign introduces the LIT credit card
In Digital
Airtel Xstream Fiber’s new film by DDB Mudra showcases its superior connection & service
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
Zee Sarthak’s ‘Naali Bindu’ initiative aims to spread awareness around women’s menstrual health
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
GAIL’s ‘Hawa Badlo’ initiative raises awareness with “Air Pollution Ka Alarm” campaign
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
ABP Majha completes 15 years of broadcast
Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Cannes Lions 2022: Dentsu Creative India bags 'only' Gold Lion in Digital Craft category