Rising Star Awards 2022 - Winners

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58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
Sudhir Chaudhary’s show ‘Black & White’ on Aaj Tak claims top position at 9 pm slot
upGrad sparks conversation around the real-life impact it has created in its new brand campaign
Shemaroo celebrates 60 years of providing entertainment to India
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Big Bang Media Ventures and New Horizons Alliance announce merger; new entity to retain BBMVPL name
In Digital
True Elements’ new campaign breaks path from conventional category route with a pinch of humour
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Viacom18 lays guidelines for usage of FIFA World Cup 2022 clips for news channels
Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
ProfitWheel launches flagship insights engine ‘Consumr.ai’
Vibhu Agarwal’s Atrangii ventures into streaming of live sports
In Digital
Deepika Padukone’s self-care brand 82°E unveils ‘Feels like home’ launch campaign
Times Now claims top slot in digital video views
In Digital
News18 India hosts ‘Gujarat Adhiveshan’ event
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
YouTube surges ahead of Google to top YouGov’s Best Brand Rankings 2022 in India
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
YouTube launches Shorts on TV screens
Can Twitter beat Instagram and YouTube to become a creator-first platform?
In Digital
Rashmika Mandanna plans a trip with her ‘Reel Family’ in Agoda’s new brand campaign
Oktobuzz wins Westside’s digital marketing mandate