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38% of urban India consumers discover new brands during World Cup: YouGov Study
32% of Urban Indians increased cinema-going frequency over the past year: Report
Unlocking premium – 110+ mn affluent viewers makes World Cup on HD the elite choice for advertisers
31% of Urban Indians plan to increase Diwali spending in 2023, down from 36% in 2022: YouGov Report
Havas Media Network India launches whitepaper on evolving Indian e-commerce landscape
YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players
70% of urban Indians prefer weekly or event-specific OTT subscription plans: YouGov survey
Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
YouGov, Snap Inc joint study finds four out of five digital users in India consider Snapchat as their fun, happy place
In Digital
Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
In Digital
SBI, HDFC and ICICI Bank are the most considered financial brands by urban Indians: YouGov
Traditional media has lower engagement among 24 and below age group: YouGov
YouTube surges ahead of Google to top YouGov’s Best Brand Rankings 2022 in India
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
Seven in 10 urban Indians claim their frequency of going to cinema has decreased: YouGov
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
Nearly three in ten urban Indians are likely to change their cell phone brand: YouGov report
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
Maruti Suzuki tops YouGov’s Automotive & Mobility Rankings in India for 2nd consecutive year
News Flash: IPL continues to be a TV-first property; however, engagement on digital is higher: Havas’ Hi-Cricket 2022 report