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Dentsu India bags BharatBenz’s creative and media mandate
Dentsu India bags BharatBenz’s creative and media mandate
In Advertising
Elon Musk reacts to ad boycott on X due to “antisemitism” claims
Elon Musk reacts to ad boycott on X due to “antisemitism” claims
In Digital
Is Twitter’s rebranding to X under Musk really a failed move?
Is Twitter’s rebranding to X under Musk really a failed move?
In Digital
Elon Musk-led X launches ChatGPT rival, Grok
Elon Musk-led X launches ChatGPT rival, Grok
In Digital
Zee Studios' 12th Fail inspires nationwide #Restart movement with brands
Zee Studios' 12th Fail inspires nationwide #Restart movement with brands
In Marketing
Intel teams up with Dentsu Gaming and StreamO for gaming festival
Intel teams up with Dentsu Gaming and StreamO for gaming festival
In Digital
Media trends for 2024: GenAI, brand integrity, platform monetisation take centre stage
Media trends for 2024: GenAI, brand integrity, platform monetisation take centre stage
In Marketing
Elon Musk-owned X mulls launching a new ad-free tier as part of X Premium
Elon Musk-owned X mulls launching a new ad-free tier as part of X Premium
In Digital
Elon Musk tests Twitch-like live streaming feature on X
Elon Musk tests Twitch-like live streaming feature on X
In Digital
Tamil actor Vishal exposes corruption within censor board; MIB swings into action
Tamil actor Vishal exposes corruption within censor board; MIB swings into action
In OTT
Himalaya Wellness accused of suppressing criticism after X suspends The Liver Dr’s account
Himalaya Wellness accused of suppressing criticism after X suspends The Liver Dr’s account
In Digital
News channels have become partisans; Advertisers running away: Harsh Goenka
News channels have become partisans; Advertisers running away: Harsh Goenka
In Television
Cheil India bags creative duties of TVS X; launches brand on Burj Khalifa
Cheil India bags creative duties of TVS X; launches brand on Burj Khalifa
In Advertising
Welspun appoints dentsu X as integrated media solutions partner
Welspun appoints dentsu X as integrated media solutions partner
In Marketing
Super 7 ads of the week: Here's a spotlight on top seven ads that caught our attention
Super 7 ads of the week: Here's a spotlight on top seven ads that caught our attention
In Ad Craft
Viacom18 bags TV and digital media rights for BCCI bilateral matches
Viacom18 bags TV and digital media rights for BCCI bilateral matches
In Television
X removes headline and intro from links and display article’s lead image only
X removes headline and intro from links and display article’s lead image only
In Digital
Twitter’s iconic TweetDeck goes under paywall; turns X Pro under Elon Musk’s X
Twitter’s iconic TweetDeck goes under paywall; turns X Pro under Elon Musk’s X
In Digital
Crunchyroll expands its ad-supported catalogue with multiple new anime series
Crunchyroll expands its ad-supported catalogue with multiple new anime series
In OTT
dentsu X India appoints Jose Leon as CEO
dentsu X India appoints Jose Leon as CEO
In Advertising
Twitter rebranding to X is more than what meets the eye, says ad world
Twitter rebranding to X is more than what meets the eye, says ad world
In Digital
If Tweets = Xs, is Twitter Videos = XVideos?
If Tweets = Xs, is Twitter Videos = XVideos?
In Digital
Twitter rebrands to X
Twitter rebrands to X
In Digital
Berger Paints awards its media account to dentsu X
Berger Paints awards its media account to dentsu X
In Advertising
Twitter to start paying verified creators for ads served in replies: Elon Musk
Twitter to start paying verified creators for ads served in replies: Elon Musk
In Digital