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'When brands become activist'
Contextual advertising company Seedtag enters Indian market
In
Advertising
Scarecrow M&C Saatchi elevates Mustafa Kapasi to Executive Creative Director role
In
Advertising
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In
OTT
Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
In
Marketing
Daryl Lee to become McCann Global CEO as Chris Macdonald steps down
In
Advertising
Asahi India Glass launches second ad film for AIS Windows campaign
In
Ad Craft
What are brands expecting from Union Budget 2023?
In
Marketing
Koo app launches emotive advertising feature for brands
In
Digital
Microsoft to cut 10,000 jobs, nearly 5% of global workforce
In
Marketing
Publicis Foundation launches ‘Working With Cancer’ to erase the stigma of cancer in the workplace
In
Advertising
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In
In-depth
Appeal against CCI order to become ‘fait accompli’ due to delayed hearing in NCLAT, Google tells SC
In
Digital
Former Ogilvy Creative Director Varun Katyal launches automated content platform - Clapboard
In
Digital
G.O.A.T Brand Labs announces acquisition of Chumbak and four other D2C brands
In
Marketing
How advertising on gaming platforms can become mainline
In
Advertising
D2C brands: 2022 year it was and 2023 future it holds
In
Guest Times
Omnicom Media Group India launches OMNI Auto ROI Vault for optimised investment planning
In
Advertising
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
In
In-depth
Bacardi in India launches e-commerce platform ‘Legacy Collective’
In
Digital
Anushka Sharma gives her thumbs up to Myntra’s Beauty category collection in its new campaign
In
Ad Craft
The Trade Desk launches Galileo - a new approach for activating advertiser data
In
Advertising
In-depth: What’s making traditional brands strengthen their D2C arms
In
In-depth
Star India asks BCCI for Rs 130 crore discount in current deal
In
Television
Celio India appoints Stanton Ambrose as new Head of Marketing
In
Marketing
How effective sampling works for personal care category brands
In
Marketing
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