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IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
Google to lay off 12,000 employees globally
In Digital
WARC Awards for Asian Strategy 2022: India bags 1 Grand Prix, 1 Gold, 3 Silver and 2 Bronze
OMD India retains Nivea India account
CleverTap and Storyly join forces for real-time personalised user journeys
In Digital
A look at Hrithik Roshan’s advertising journey on his 49th birthday
Star India asks BCCI for Rs 130 crore discount in current deal
Indian start-ups take five years to scale from zero to $100 million in revenue: Redseer Strategy Consultants
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
In Print
Kimberly-Clark relaunches Huggies in India with ‘We got you, baby’ campaign
We are best suited to set up and manage online gaming self-regulatory organisation: Subho Ray, President, IAMAI
In Digital
We recommend advertisers to focus on brand building: Dainik Bhaskar Group CBO Sanjay Joshi
In Print
Harrdy Sandhu, Shalmali Kholgade, and Aastha Gill entertain the audience at McDonald’s i’m lovin’ it Live concert
Meesho shares how India shopped in 2022
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
JioCinema claims 32 million viewers tuned in to watch FIFA World Cup final
In Digital
Britannia’s Sunil Kumar Alagh joins VIP Clothing as Strategic Advisor
Taboola signs deal with Time Out to become its new global recommendations provider
In Digital
Monginis continues ‘Magic every time’ philosophy in latest ad campaign featuring Ayushmann Khurrana
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
Grapes executes Eicher’s new beat #UpTimeHaiTohOnTimeHai
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI