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Goafest 2023
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Vector Consulting Group appoints ^atom network as its creative partner
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
With good monsoon and growth in rural demand, media spends to pick up in H2 2023: Rajesh Ramakrishnan
Paragon pays tribute to enduring relationships in new campaign
Prime Video’s upcoming spy thriller- Citadel, kicks-off its global tour
In OTT
PM Modi’s address on Aaj Tak beaten by TV9 Bharatvarsh’s Russia-Ukraine war coverage
Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
Zee5 celebrates its fifth anniversary with ‘5X Thank You’ campaign
In OTT
Twitter’s paid verification service ‘Twitter Blue’ rolls out in India
In Digital
Wunderman Thompson India appoints Richa Dholi as VP, Strategy Planning
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
We're moving away from machine-based to people-based measurement: Nielsen's David Kenny
McDonald's India- North and East's latest campaign highlights how it provides constant feel-good experience to customers
What’s luring Indian digital agencies to set up shops abroad?
In Digital
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
In Digital
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
In Digital
Swiggy Instamart sells over 50 lakh kg of organic fruits and vegetables in 2022
Top creative minds see industry getting more mature for digital-led solutions in 2023
Why should brands focus on short-term and long-term goals simultaneously?
JioCinema draws flak from fans over poor streaming quality during FIFA World Cup; issues apology
In OTT
Zee TV to launch fiction show ‘Rabb Se Hai Dua’
BL Agro obtains naming rights for three platforms at New Delhi railway station
Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins
Devika Bulchandani, Global CEO, Ogilvy gets a resounding welcome at the agency’s Mumbai office