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In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
Cannes Lions 2022: Dentsu Creative Bengaluru brings the first-ever Agency of the year title to India
Cannes Lions 2022: Incredible India picks 4th Grand Prix, 5 Gold on Day-4
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Mediabrands India wins ITC’s media mandate worth Rs 500 crore
Creative agencies undeterred by platforms and creators getting into creative solutions
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Acknowledging the unacknowledged, Cadbury Dairy Milk sponsors ground staff this IPL season
“Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021” to provide an awards screening experience in Metaverse
Tata Tea Premium celebrates Holi party in Metaverse
In Digital
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
Cadbury Perk’s ‘#PerkDisclaimers’ campaign is a quirky take on the cancel culture
What made Shark Tank India a fan-favourite
TotalEnergies launches #LambaChalega campaign with Wavemaker India
In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How Indian brands are preparing for the Metaverse age
Yug Metaverse hosts India’s first 3D wedding
In Digital
Kareena & Saif’s chemistry, Madhavan & Priyamani’s banter brings Tata Play’s TVCs to life
The media strategies which will set the course for 2022
Advertisers welcome the ratings for news television, more money to flow into the genre
Tata Consumer Products consolidates media duties with Wavemaker India
Wavemaker India’s DVC for Friends Adult Diapers showcases the cost of Incontinence
Ad agencies better prepared for the third Covid wave, impact on business unlikely