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: Star Plus' 7-day fiction play: A big gamble or a well-thought-out strategy?
In In-depth

: Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
In Advertising

: Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
In Marketing

: Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again
In Ad Craft

: Wavemaker India appoints Vishal Jacob as Chief Transformation Officer
In Marketing

: India in top five dynamic markets in terms of new business moves: COMvergence Global H1 New Business Barometer
In Advertising

: Brands to splurge on Connected TV advertising this festive season
In Television

: Reality TV shows to attract surreal attention from brands this festive season
In Television

: Mother Dairy Cheese, Wavemaker India and Momspresso organise ‘Food Ka Buddy’ campaign
In Marketing

: Dhara puts focus on mealtime conversations through its #KhaanePeKehna campaign
In Ad Craft

: Sporting events during festive season to throw adex out of the park
In Advertising

: In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
In In-depth

: Center fresh offers a fresh take on first dates this Fresh Breath Day with Rohit Saraf and Alaya F
In Ad Craft

: Big ticket sports events, new product launches to drive festive season adex
In Advertising

: BestMediaInfo unveils jury line-up for Rising Star Awards 2022
In Marketing

: Anand Chakravarthy joins Omnicom Media Group India as Chief Growth Officer
In Advertising

: GroupM emerges as the leading media agency group in India for FY21 with $5.3 billion billings: COMvergence report
In Advertising

: Wavemaker's Jigar Rambhia joins Sporjo
In Marketing

: Raj Joshi joins Onsurity as Head of Brand and integrated solutions
In Marketing

: UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
In Marketing

: News Flash: Zenith bags Eureka Forbes’ Rs 100 crore media mandate
In Advertising

: OLX Autos launches its third ad film in partnership with Rohit Shetty under the “Shetty Ke Car-Naame” campaign
In Advertising

: All WPP agencies to remain shut for four days, beginning July 8
In Advertising

: Rephrase.AI, Ogilvy & Wavemaker’s hard work paid off with the Titanium Lion win for ‘NotJustACadburyAd' at Cannes
In Advertising

: In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
In In-depth

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