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Cannes Lions 2022: Incredible India picks 4th Grand Prix, 5 Gold on Day-4
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Mediabrands India wins ITC’s media mandate worth Rs 500 crore
Creative agencies undeterred by platforms and creators getting into creative solutions
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Ogilvy Mumbai bags 63 shortlists at The One Show 2022
Acknowledging the unacknowledged, Cadbury Dairy Milk sponsors ground staff this IPL season
Emvies 2022: Wavemaker is the media agency of the year, followed by Mindshare and Lodestar
“Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021” to provide an awards screening experience in Metaverse
Essence bolsters its leadership team with three senior appointments in India
Wavemaker’s Chief Growth Officer Kishan Kumar calls it quits
Tata Tea Premium celebrates Holi party in Metaverse
In Digital
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
GroupM ranks No. 1 in net new business in APAC and LATAM regions: COMvergence report
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
Schbang’s Jay Morzaria joins Spring Marketing Capital as Creative Associate
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
Mondelez takes a couple in the Metaverse for a Valentine’s dinner date
In Digital
Cadbury Perk’s ‘#PerkDisclaimers’ campaign is a quirky take on the cancel culture
What made Shark Tank India a fan-favourite
TotalEnergies launches #LambaChalega campaign with Wavemaker India
In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How Indian brands are preparing for the Metaverse age