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Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
Devika Bulchandani is blessed with a nuanced business and creative sense
Devika Bulchandani replaces Andy Main as Global CEO of Ogilvy
Mirum bags IDFC Mutual Fund’s digital marketing mandate
In Digital
SanKash appoints Rijuta Richi as Head of Marketing and Customer experience
Parachute Advansed’s latest campaign ‘En Mudi En Adaiyalam’ celebrates Tamil women
Yardley launches commercial to introduce its new range of Floral Essence Shower Gels
GroupM appoints Arshan Saha as CEO of GroupM Nexus APAC
WPP India registers 47.6% growth in Q2 FY 2022
Former Cheil India’s Emmanuel Upputuru announces his entrepreneurial venture EFGH Brand Innovations
Publicis Media wins PepsiCo India’s Rs 600 crore media duties
Mindshare India conceptualises the launch of Volvo’s electric vehicle on Metaverse
VMLY&R India named ‘Regional Agency of the Year’ for APAC at New York Festival International Advertising Awards
GroupM introduces global framework for media decarbonisation
Laura Maness joins Grey Group as Global CEO
Beauty brand Plum awards its integrated media duties to Essence
Brand journey: How Eno has become synonymous with the antacid category
PepsiCo India awards its creative mandate to Leo Burnett
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
In Digital
WPP to acquire marketing technology service agency Bower House Digital
In Digital
All WPP agencies to remain shut for four days, beginning July 8
Cannes Lions 2022: 22 firsts for India at the International Festival of Creativity
Cannes Lions 2022: Dentsu Creative Bengaluru brings the first-ever Agency of the year title to India
WPP partners with Ukrainian government to revive economy in the country
From Gustav Martner to protestors crashing WPP Beach, climate change activists want to put an end to fossil fuel advertising