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YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
In Digital
Amazon’s ad business alone is worth more than global print ad market: Warc report
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
In Digital
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
What is stopping brands from investing in audio
WARC report reveals insights from Cannes Creative Effectiveness Lions 2019
Four media strategies that emerge from world’s top 100 media campaigns
Three trends from world’s top 100 creative campaigns
Offline customer experience will matter as much as online in 2019: WARC Marketer's Toolkit 2019
In Digital
Warc unveils ‘Future of Strategy’