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YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
In Digital
Sense of purpose, tech innovations are driving effective campaigns: WARC
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
WARC releases white paper to help marketers supercharge brand growth
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
Strong client-agency relationship has direct correlation to output of effective work: Aprais & WARC study
Amazon’s ad business alone is worth more than global print ad market: Warc report
Warc and Master of Advertising Effectiveness join forces
WARC launches new Diversity, Equity and Inclusion hub to help marketers
Lions and WARC launch the Creative Impact content stream at Cannes Lions 2023
Distinctive brand assets are back in vogue, reveals WARC in its new report
WARC Awards for Asian Strategy 2022: India bags 1 Grand Prix, 1 Gold, 3 Silver and 2 Bronze
WARC Awards for Effectiveness 2023 adds five new categories
Global advertising spends forecasts reduced by $90 billion as digital slowdown bites: WARC
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Why should brands focus on short-term and long-term goals simultaneously?
Partha Sinha shares the 5 new truths about marketing
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
In Digital
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report