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: Is Twitter’s rebranding to X under Musk really a failed move?
In Digital

: The power of touch in marketing
In Guest Times

: Van Heusen Innerwear launches campaign with Hardik Pandya
In Ad Craft

: Shemaroo launches its new metaverse destination on JioDive VR Headset
In Television

: Britannia forays into metaverse with ‘Britannia Coffeeverse’
In Marketing

: Best practices in leveraging new-age technology for successful brand campaigns
In Guest Times

: 'Taarak Mehta Ka Ooltah Chashmah’ maker foray into Gaming, Animation, and E-commerce
In Marketing

: Huge potential in online gaming sector, despite high tax rate: Study
In Digital

: Meta launches text version of Instagram "Threads" to compete with Twitter
In Digital

: JioCinema to stream the inaugural edition of Global Chess League for free
In OTT

: Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
In Advertising

: Ageas Federal Life Insurance reimagines the future in ‘Sachinverse’ brand campaign
In Ad Craft

: Abby 2023: Mindshare wins Technology Specialist Agency of the Year title
In Goafest 2023

: Sense of purpose, tech innovations are driving effective campaigns: WARC
In Advertising

: IAA India chapter all set to host ‘TechPulse’
In Advertising

: 63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
In Marketing

: IPL 2023: Star Sports collaborates with Airtel 5G Plus to launch ‘Airtel 5G Plus Ultimate Fan’ initiative
In Marketing

: Tata Consumer Products hosts first edition of INFUSE’23
In Marketing

: How generative AI fever is keeping big tech companies on their toes
In Digital

: JioCinema and Disney Star level-up immersive experience for advertisers; are there any takers?
In Advertising

: Has the metaverse bubble burst among brands?
In Digital

: FirstSight appoints Vikas Deo as VP of Growth
In Marketing

: Addressable TV becoming mainstream and boom-time for sports business: GroupM's TYNY report
In Advertising

: Landor & Fitch appoints Meta’s Teemu Suviala as Chief Creative Officer
In Advertising

: XR technologies will revolutionise businesses and enhance consumer experience in India, says Dentsu India report
In Digital

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