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Sony Sports Network to Live telecast two bilateral series with India tour of Ireland and India tour of England in succession
Puma & Virat Kohli come together to launch the brand’s shopping app in India
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Livspace launches ‘Love the Way You Liv’ campaign featuring Virat & Anushka
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
Brand Kohli might face an impact post-renunciation of captaincy
Sony Sport’s “Down Underdogs– India’s Greatest Comeback” commemorates Team India’s historic victory in Australia
Former Team India coach Ravi Shastri features in Star Sports’ #FirstKaThirst promo
Too Yumm! Karare launches new campaign featuring cricketer Virat Kohli
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
Star Sports brings back ‘Mauka Mauka’ campaign ahead of India-Pakistan match in ICC Men’s T20 World Cup 2021
Pan-masala brands may have to leave the idea of using celebrities, say experts
Flipkart’s ‘The Big Billion Days’ campaign shows how shoppers flip when they hear about great deals
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
Virat Kohli joins Hyperice as athlete-investor and new brand ambassador
HistoryTV18 to narrate story of world’s largest cricket stadium in Gujarat
UPI salutes unsung heroes who come forward to alleviate the suffering of others during these uncertain times
Lux signs Anushka Sharma and Virat Kohli for its latest film as part of ‘Chand Sa Roshan Chehra' series
Equinox Films partners with Great Guns International for a new Lux campaign