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Sponsors garner earned media value worth Rs 871 crore during IPL 2023: Wavemaker report
DoubleVerify expands media quality authentication to YouTube Shorts and other formats
In Digital
IAS expands brand safety and suitability measurement for Google Video Partners
In Digital
Anzu and IAS launch measurement solution to validate 3D in-game media quality
In Digital
IDPL partners with NKN Media to expand its reach in MENA region
In Digital
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
IndiaDotcom Digital launches 7+ digital channels on Samsung TV Plus
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
The possibilities and challenges of using ChatGPT in advertising
How advertising on gaming platforms can become mainline
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
5G is going to be a turning point for the advertising industry
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
Quora launches video ads
In Digital
T20 World Cup – Want to buy ad slots in ICC T20 World Cup? This is what you will have to pay
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Criteo launches Video Advertising Solution in India owing to the strong video consumption
In Digital
Khabriya collaborates with Jio to help reporters monetise their content
In Digital
Twitter’s recent report unveils insights into consumers’ video consumption behaviour
In Digital
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
Elon Musk ridicules YouTube, calls it a ‘nonstop scam ads’ platform
In Digital
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith